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Focus on Quality for More Successful C-Suite Marketing Results
As marketers, we’re too often focused purely on the volume of leads we need to deliver to sales. Quantity is believed to be the key and thus we scale our marketing efforts up. But is this the best we...
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How to Build Intimacy With the C-Suite [SlideShare]
We’ve spent years building our C-Suite Marketing methodology, and many people usually ask us “how” we do it. However, it’s the importance behind the psychology of this methodology that often gets...
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How to Find and Define a Marketing Qualified Lead
There’s no denying it, we all love getting those notifications when we’ve gained a new lead. When our inboxes *ding* and we see that another person has signed up for a whitepaper or requested a call...
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What You Can Learn From the Top C-Suite Salespeople
Over the last 20 years we’ve been figuring out what the top performing C-Suite salespeople do in comparison to everyone else. What makes them so much more effective than other salespeople and what do...
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3 Principles of Value That Engage With the C-Suite
Value means a completely different thing to the C-Suite than it does to the rest of us. To them, value means insight. The kind of insight that challenges their perspective on business and the way they...
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How to Generate 6 to 7 Figure Enterprise Sales Using C-Suite Marketing
If you’ve ever run digital advertising campaigns then you’re likely aware of the term hyper-targeting. This is where you can be very specific about who sees your offers, and allows you to present a...
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How a Cloud ERP Company Generated 6 Figure Pipeline in 8 Weeks
NetSuite is a unified, cloud business management suite, integrating the power of ERP, CRM and Ecommerce all in a single database. They’ve been named by Gartner as the world’s fastest growing financial...
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How to Be Valuable to The C-Suite
Several years back I was catching up with a friend who was in IT sales. It was late November and he’d already smashed his target by some margin. Despite his youth he was one of the top performers in...
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How to Create Content Marketing for Sales Enablement
“You can do that?” I was asked with surprise. Simply put, the answer was yes. During my time at a particular SaaS company this was probably one of the biggest paradigm shifts I made within the team....
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How Niche Players Can Engage With Senior Executives
There’s a huge advantage that niche players have over larger companies who try to be all things to all people. The first, and most obvious, is focusing on solving one problem really, really well. This...
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Seraph Insight: 5 Biggest Data Challenges for Operations & Finance Executives
We recently held a discussion with several senior decision makers and C-Suite executives in operational and finance roles. The topic was around the use of data and its adoption in making board room...
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5 Unconventional Elements of Effective Account-Based Marketing
Every marketing professional has a list of dream clients. Especially when it comes to high-ticket or enterprise offerings. That’s why the promise of Account-Based Marketing (ABM) has become attractive...
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Pack A Punch With The C-Suite
Several years back I was catching up with a friend who was in IT sales. It was late November and he’d already smashed his target by some margin. Despite his youth he was one of the top performers in...
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You Can’t Tweet The C-Suite
92% of Sales & Marketing professionals say that reaching Executives is more important today than it was 2-years ago (ITSMA, 2019). There are many reasons for this, not least the changing nature of...
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More Decision Makers. Less Decisions
Last year (2018) the average number of people involved in a business purchasing decision rose to 10.2 [Corporate Executive Board research, best known for The Challenger Sale, and now part of Gartner]....
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Coping with COVID-19
In recent weeks a number of large-scale, high profile Tech events have been cancelled or postponed. This has sent a shockwave through the industry and left many Marketers with a hole in their plans...
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Science of Virtual Events
Written by James Harris, CEO & Founder at Seraph Science As companies seek to rebuild their pipeline, it’s unsurprising that virtual events are proving to be very popular. Not only have client...
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Downward Spiral
Written by James Harris, CEO & Founder at Seraph Science “Fail to invest, fail to grow” Marketing budgets have dropped a further 15% year-on-year in 2024, down from a pre-pandemic high of 11% to...
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